Jason Little

BUSINESS

As an Associate Professor of Marketing at Franklin Pierce University, Dr. Little interweaves community building, global diversity, green marketing, service-based learning, technology, and strategic business theories and practices throughout all of his coursework. Dr. Little acts as a faculty advisor for the Small Business Advisory Group that comprises business students, who conduct marketing related initiatives for businesses and organizations throughout New Hampshire. The Group works in partnership with the Small Business Development Centers Network of New Hampshire.

Dr. Little earned a BM from Keene State College and an MBA from New Hampshire College. He earned an Ed.D. from Nova Southeastern University with an emphasis in leadership and teaching with technology. Prior to his position at Franklin Pierce University, he managed talented illustrators and photographers that completed contract work for companies such Campbell Soups, Disney, McGraw Hill, Millitech, Osram-Sylvania, Rebok, Southworth Paper, Spalding International, and Teledyne Technologies. He also worked as a corporate web site account manager for the Legasse Group, Inc., a full service marketing agency.

Dr. Little's first career was in the music business that entailed promotion, performance, recording, and music publishing. He toured and performed with many talented musicians, including the world-renowned Irish band The Chieftains, and Cape Breton fiddler Harvey Tolman.

Summary of Recent Research and Significant Public Scholarship

Student Learning and Best Practices for Consulting Small Businesses and Community Organizations. Campus Compact for New Hampshire; New Hampshire College and University Council. Concord, New Hampshire (November, 2007).

"Building Community Support for Appropriate Zoning: Marlow, NH." New Hampshire Town and City, (October, 2006).

Development of a Web-Based Community for the Business Internship Program at Franklin Pierce College. (Doctoral Dissertation, Nova Southeastern University). Ann Arbor, MI: Proquest Information and Learning. Pub. No. 3158892. (July 2005).

Internships and Community Building Using a Web-Based Model. Focusing on Learning Outcomes: Technology, Pedagogy, and Course Redesign V Conference. Fairfield University, Fairfield, Connecticut (June 2005).

An Analysis of Customer Service Skills: Retailers Located in Keene, New Hampshire. Presented to Keene Chamber of Commerce by SBA team, facilitated by Jason Little (JL). Keene, New Hampshire (April 2005).

Research Study for a Commercial Village Center in Rindge, New Hampshire. Presented to Town Selectman, Town Planner, and Business Interests by SBA team, facilitated by JL. Rindge, New Hampshire (May 2004).

The Colonial Theatre: A Study of Non-profit Contribution Strategies. Presented to Senior Administration of Colonial Theatre and other interested parties by Arts Management Seminar Class, facilitated by JL. Rindge, New Hampshire (May 2004).

Professional and Special Interest Associations

American Marketing Association
International Society for Technology in Education
Association of Arts Administration Educators
New Hampshire Small Business Development Center Affiliate
NH Appalachian Mountain Club White Water Leader and Wilderness Tripper 


Dr. Little resides with his wife and sons in Marlow, New Hampshire.

Jason Little

 

 Prof. Jason Little can be contacted by email at littlejc@franklinpierce.edu
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Telephone: (603) 899-4168