Develop the Skills to be an Effective Brand Communicator

Develop the knowledge and skills needed to create effective communication strategies and tactics, targeted to appropriate audiences, at the appropriate time to build and support brand awareness and preference. Gain an understanding of marketing, communications, radio, television, print, direct response, and new media techniques to promote products, services, and causes. Competencies in graphic design and media production are developed to support execution of integrated advertising plans.

To earn the Advertising minor, you must successfully complete an 18-credit course of study.

  • Dan Desrochers '08, is Foxwoods' online voice. As social & mobile media manager, Dan manages Foxwoods' online community via Facebook, Twitter, and other social media outlets.

    Dan Desrochers '08 

    Social and Mobile Media Manager, Foxwoods Resort Casino 

  • Rachel Denault '16

    This video highlights the career development of Rachel Denault, a recent Franklin Pierce graduate, through internships at Morgan Stanley and mentoring from alum Jonathan Slavin of the class of 1992.

    Rachel Denault '16 

    Sales Assistant, Cornerstone Macro LLC 

Want to Know More?

Download the Advertising Program SheetDownload an Advertising program sheet to view on-screen or print, or view the College at Rindge Academic Catalog for specific degree requirements and course information.


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