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A minor is offered in Advertising.
The Advertising minor at Franklin Pierce University consists of a focus on the discipline's major components including principles of marketing, consumer behavior and specific facets of the advertising function. These include creative content, media selection, research and account work.
Advertising is a creative communication tool used for many purposes, including building brand awareness and product preference. Without advertising, it would be difficult for consumers and organizations to differentiate between brands, and be well informed of new products and services. The various media such as Print, Radio, Television, Outdoor, and Online Marketing Communication allow an organization to deliver information, with creativity and flexibility. The result being consumers and organizations often have more choices that translate into higher quality products and services. The minor in Advertising explores all of the options that are available for market communicators.
Franklin Pierce University
College at Rindge
Professor of Graphic Communications / Information Technology
B.A., Harpur College of the State University of New York at Binghamton
M.F.A., Milton Avery Graduate School of Arts, Bard College
Richard D. Roth
Associate Professor of Mass Communication
B.S., State University of New York College at Brockport
M.A., University of Pittsburgh
M.S., Syracuse University
Ph.D., University of Pittsburgh