Advertising Minor Information
Develop the Skills to be an Effective Brand Communicator
Develop the knowledge and skills needed to create effective communication strategies
and tactics, targeted to appropriate audiences, at the appropriate time to build and
support brand awareness and preference. Gain an understanding of marketing, communications,
radio, television, print, direct response, and new media techniques to promote products,
services, and causes. Competencies in graphic design and media production are developed
to support execution of integrated advertising plans.
To earn the Advertising minor, you must successfully complete an 18-credit course
Alumni Success Stories
Dan Desrochers '08, is Foxwoods' online voice. As social & mobile media manager, Dan
manages Foxwoods' online community via Facebook, Twitter, and other social media outlets.
Dan Desrochers '08
Social and Mobile Media Manager, Foxwoods Resort Casino
This video highlights the career development of Rachel Denault, a recent Franklin
Pierce graduate, through internships at Morgan Stanley and mentoring from alum Jonathan
Slavin of the class of 1992.
Rachel Denault '16
Sales Assistant, Cornerstone Macro LLC
Mon - Fri:
8 a.m. - 4:30 p.m.