Business Administration Division

Business Administration at Franklin Pierce includes an entrepreneurial team of professors who challenge business students to achieve their potential as learners and future business leaders. The university is home to a chapter of Students in Free Enterprise, a Financial Investment Club, the Small Business Advisory Group, and a registered chapter of the Sigma Beta Delta Honor Society. In addition, many student teams are continuously engaged in research and service-based learning situations involving local business organizations.

SIFE team practices for competition

Accounting-Finance
The field of finance integrates concepts from economics, accounting, and a number of other areas. The primary goal of financial managers is to maximize the wealth of shareholders. These managers attempt to achieve wealth maximization through daily activities such as credit and inventory management and through long-term decisions related to raising funds. They must also carefully consider domestic and international business conditions in carrying out their responsibilities.

Arts Management
The Arts Management Program is an exciting recent addition to the Business Administration Division. A combination of a business core and courses in a concentration - Art History, Dance, Fine Arts, Graphic Communications, Mass Communication, Music or Theatre - allow students an opportunity to study an artistic interest, while at the same time developing practical business skills. Profit and nonprofit arts organizations including theatres, concert halls, museums, dance groups have a growing need for workers and managers who embrace their field with passion.

Management
The management program at Franklin Pierce College offers students the necessary tools to obtain entry level positions in various industries and be successful managers within the firm. Major areas of study include teamwork, motivation, leadership, productivity measurement, quality control, controlling the marketing mix, and spreadsheet development and analysis. Students considering a career in management should have an enthusiasm for the discipline and recognize the variety of career opportunities for graduates.

Marketing
The Marketing Program at Franklin Pierce integrates dynamic communication, technology, research, creativity, and applications to real life organizational settings. The program focuses on the key elements of marketing including product development, pricing, promotion, and distribution, within the context of a diverse and global network. In addition, special attention is given to electronic commerce.

Sports and Recreation Management
The Sports and Recreation Management program is one of a handful of institutions that locate the major and minor within the Division of Business Administration. By doing so, we are teaching students to become leaders and managers within the industry, not coaches and teachers. Students majoring or minoring in Sports and Recreation Management take a series of six required courses along with three additional courses chosen from one of two tracks.

FACULTY

Green Team
Several Franklin Pierce "Green Team" members at Fenway Park

 

Thirty Franklin Pierce students, including members of the Students in Free Enterprise (SIFE) group, have teamed up with the Boston Red Sox in an effort to boost recycling efforts at Fenway Park. These students are known as the "Green Team." They promote recycling at the ballpark and educate fans about environmentally-friendly practices. Dan Shelley, president of SIFE and a Marketing major with an advertising minor, was the first student to contact the Boston Red Sox and start the recycling initiative.

Franklin Pierce and the Red Sox have entered a five-year agreement to continue the "Green Team" effort. Franklin Pierce was the first school to team up with the Red Sox for this project.