Marketing

A major and minor are offered in Marketing.

The Marketing Program at Franklin Pierce University integrates dynamic communication, technology, research, creativity, and applications to real life organizational settings. The program focuses on the key elements of marketing including product development, pricing, promotion, and distribution, within the context of a diverse and global network. In addition, special attention is given to electronic commerce.

The overall goal for students enrolled in the Marketing Program is to acquire the knowledge/skills necessary to effectively develop, price, promote, and distribute, earth-friendly, world-class quality products/services that satisfy the needs/wants of consumers and organizations. With this backdrop of marketing in mind, the program objectives for students majoring in marketing include the following:

1. To understand the processes of scanning and analysis of the external environment
2. To understand how to develop, price, distribute, and promote quality products/services
3. To understand consumer and organizational buying behavior
4. To develop marketing research skills
5. To develop skills and knowledge associated with marketing in an electronic commerce environment
6. To be cognizant of sustainable marketing practices that ensure a healthy planet
7. To apply marketing principles (goals 1-6) in a real-world setting

Want to Know More?

View the College at Rindge academic catalog for specific degree requirements and course information.

Contact

Franklin Pierce University
College at Rindge 
1.800.437.0048
admissions@franklinpierce.edu

FACULTY

Bill Costa
Senior Lecturer, Business Administration
B.A., M.A., Goddard College
M.B.A., Franklin Pierce University
costaw@franklinpierce.edu

Jason Little
Associate Professor of Marketing
B.Mus., Keene State College
M.B.A., New Hampshire College
Ed.D., Nova Southeastern University
littlejc@franklinpierce.edu