- GRADUATE STUDIES
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The Marketing Major at Franklin Pierce
University helps students gain knowledge and skills to successfully develop, price, promote and distribute world-class products and services. The curriculum balances a creative approach to marketing challenges, with the results-driven practice sought by today's companies.
The faculty brings their industry experience with some of the world's most respected companies to the classroom. Built into the major is an emphasis on global diversity, green marketing, and sustainable business practices. The Marketing Department also maintains a strong internship program through relationships with employers in many business sectors across New England.
The Marketing Major combines a basic liberal arts education with specialized preparation for a career in marketing. Courses cover topics such as consumer behavior, electronic commerce, market research, product development and database applications. Students acquire broad knowledge relevant to a variety of marketing settings along with skills that allow them to specialize in an area of interest. A student-selected marketing elective and internship are also required. The liberal arts core at Franklin Pierce University helps Marketing students gain skills in effective communication, critical thinking, creative problem solving and team-based projects, which are essential qualities for success in today's business climate.
The faculty brings their industry experience with some of the world’s most respected companies into the classroom. Small classes permit rich interaction and personal advising to take place - from a student’s admission through graduation.
The field of marketing has many career paths and offers competitive salaries. According to the Bureau of Labor Statistics, “employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. Median annual earnings in May 2006 were $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers. Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540."
Franklin Pierce University
College at Rindge