Marketing

A major and a minor are offered in Marketing.

The Franklin Pierce Difference

Students sell maple syrup tapped from campus trees

Marketing students have the opportunity to join the Franklin Pierce University Chapter of the Students in Free Enterprise (SIFE) international organization. The Franklin Pierce SIFE team has won several regional tournaments, earning them trips to the national finals. The group's annual fundraising has included the sale of maple syrup tapped from trees on campus.

The Marketing Major at Franklin Pierce
University helps students gain knowledge and skills to successfully develop, price, promote and distribute world class products and services. The curriculum balances a creative approach to marketing challenges, with the results-driven practice sought by today's companies.

Faculty bring their industry experience with some of the world's most respected companies to the classroom. Built into the major is an emphasis on global diversity, green marketing and sustainable business practices. The Marketing Department also maintains a strong internship program through relationships with employers in many business sectors across New England.

Course Details

The Marketing Major combines a basic liberal arts education with specialized preparation for a career in marketing. Courses cover topics such as consumer behavior, electronic commerce, market research, product development and database applications. Students acquire broad knowledge relevant to a variety of marketing settings along with skills that allow them to specialize in an area of interest. A student-selected marketing elective and internship are also required. The liberal arts core at Franklin Pierce University helps Marketing students gain skills in effective communication, critical thinking, creative problem solving and team-based projects, which are essential qualities for success in today's business climate.


            Faculty bring their industry experience with some of the world’s most respected companies into the classroom. Small classes permit rich interaction and personal advising to take place - from a student’s admission through graduation.

Job Outlook

 The field of marketing has many career paths and offers competitive salaries. According to the Bureau of Labor Statistics, “employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. Median annual earnings in May 2006 were $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers. Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540."

Want to know more?

Program Sheet ThumbnailDownload a Marketing Program Sheet to view on screen or print, or view the College at Rindge Academic Catalog for specific degree requirements and course information.

Contact

Franklin Pierce University
College at Rindge
1.800.437.0048
admissions@franklinpierce.edu

FACULTY

Jason Little
Coordinator of the Marketing Program
Professor of Marketing
B.Mus., Keene State College
M.B.A., New Hampshire College
Ed.D., Nova Southeastern University
littlejc@franklinpierce.edu

Mack Bean
Assistant Professor of Business
B.S., Greenville College
M.B.A., Franklin Pierce University
Ed.D., Nova Southeastern University
beanm@franklinpierce.edu

Bill Costa
Senior Lecturer, Business Administration
B.A., M.A., Goddard College
M.B.A., Franklin Pierce University
costaw@franklinpierce.edu

Kent Whitman
Senior Lecturer, Business Administration
B.S., University of Massachusetts
M.A., Webster University
Whitmank@franklinpierce.edu

 

Get to Know Us



jason_littleFaculty Profile: Jason Little
 
 

Kimberly FaiellaStudent profile: Kimberly Faiella



Co-Curricular
Opportunities

  • Marketing students are able to join the Small Business Advisory Group where they serve in a consulting role helping local firms solve marketing challenges in a team structure that mirrors the corporate environment.
  • Students can participate in the Franklin Pierce chapter of the internationally-recognized Students in Free Enterprise (SIFE) group, partnering with organizations on educational outreach projects and socially-responsible business ventures.
  • Franklin Pierce University maintains an active chapter of the Sigma Beta Delta Honor Society for students pursing marketing and other business fields.

Student Success

  • The Franklin Pierce University Students in Free Enterprise (SIFE) team won the SIFE regional championship in 2005 and 2008, advancing to the national finals where students had the opportunity to network with Fortune 500 executives.
  • Students have completed prestigious internships with such organizations as the New England Patriots, WHDH-TV and Arnold Worldwide Advertising in Boston.
  • Marketing students initiated a five-year agreement with the Boston Red Sox to serve as a "Green Team," promoting recycling efforts and environmentally-friendly practices at Fenway Park.