Rindge, New Hampshire
Advertising is a creative communication tool used to build and support brand awareness and preference. It allows consumers to differentiate between brands and learn about new products. The Advertising minor develops the knowledge and skills needed to create effective communication strategies and tactics, targeted to appropriate audiences, at the appropriate time. You will gain an understanding of marketing, communications, radio, television, print, direct response, and new media techniques to promote products, services, and causes. Competencies in graphic design and media production are developed to support execution of integrated advertising plans.Apply to This Program Now
What do students Learn?
The Advertising minor enhances skills and credentials to build a foundational knowledge and skill set for a diverse range of positions. The curriculum focuses on legal and ethical issues associated with advertising. Working in teams on advertising campaign projects prepares you for jobs in advertising agencies, corporate and non-profit marketing departments, public relations firms, television, radio, web, and other media organizations.
To earn the Advertising minor, you must successfully complete an 18-credit course of study.
WHERE Can A DEGREE IN Advertising TAKE ME?
Franklin Pierce graduates that have successfully completed the Advertising minor have gone on to become advertising managers at advertising firms, such as Ogilvy and Mather in NYC; media operations analysts for market communication firms, such as Digitas in NYC; and advertising managers for newspapers, such as the Gardner News.
- COMM120 Introduction to Media Production
- DMD105 Digital Design Foundations
- MK201 Principles of Marketing
- MK214 Consumer Behavior
- MK304 Advertising
Choose one of the following:
- AD370 Advertising in America: A Cultural and Historical Perspective
- DMD330 Social Media
- DMD400 Audio and Video for the Web
- MK350 E-commerce