Marketing

Degree Awarded

Bachelor of Science (B.S.), Undergraduate Minor


Program Delivery

On-Campus, Online


Locations Available

Rindge, New Hampshire
Online

A marketing degree allows for an array of career paths in an exciting job sector that is growing faster than average. Learn about product development, distribution, pricing, and marketing communication concepts and skills while making business connections as a Bachelor of Science student. Continue on with a Master of Business Administration in Leadership track that will provide you with the tools to effectively lead.

Apply to This Program Now


What Makes our Marketing Programs Different?

At the undergrad level, Franklin Pierce offers three distinct paths to a Bachelor of Science (BS) degree in Marketing:

  • Our On-campus BS program for first-time college students
  • Our Online BS program designed for working adults—awards credit for experience and can be completed in as little as 18 months
  • Business PLUS programs that let you complete an on-campus BS in just three years or combine a BS and a Master of Business Administration (MBA) degree in four years

We also offer a Minors in Advertising and Public Relations for on-campus undergraduates.

At the graduate level, consider:

  • Master of Business Administration with a Leadership track, offered 100% online

Whichever program you choose, you’ll learn from expert faculty, network with accomplished alumni, and get the mix of knowledge, skills, and connections you’re looking for.

CEO

Some of the top Fortune 100 companies CEOs
began their careers in sales/marketing.

Not boring

Marketing draws across many disciplines
including creativity and art, psychology, math, demography, and technology.

Travel

Some marketing professionals travel domestically and internationally
to meet with customers and partners.

Who Should Study Marketing?

Studying Marketing might be right for you if:

  • You’re interested in business (see our Business page for info about other undergraduate business majors)
  • You like creativity and innovation
  • You are excited about how to grow a business
  • You are interested in trends that effect the marketplace
  • You want to learn how to market products in a digital age
  • You’ve got strong communication and people skills

On-Campus Bachelor of Science in Marketing

The BS Marketing program introduces knowledge and skills associated with marketing, sustainable business practices, research, communication, international business, economics, accounting, finance, management, business law, ethics, and technology.

See our curriculum plan to learn how you’ll progress through the on-campus BS program (or download an on-campus BS program sheet):

  • Principles of Accounting I (AC101)
  • Principles of Accounting II (AC102)
  • Electronic Spreadsheets (CIT140)
  • Principles of Macroeconomics (ET101)
  • Principles of Microeconomics (ET102)
  • First Year Inquiry Seminar (GLE101)
  • First Year Composition I (GLE110)
  • Plus three GLE electives

  • Business Law (BA213)
  • Principles of Financial Management (FM224)
  • First Year Composition II (GLE120)
  • Principles of Marketing (MK201)
  • Consumer Behavior (MK214)
  • Principles of Management (MN201)
  • Statistics (MT260)
  • Plus two GLE Lab Sciences
  • Plus one GLE elective

  • International Business (IB364)
  • Marketing Research (MK333)
  • E-commerce (MK350)
  • Organizational Behavior (MN321)
  • Plus three Marketing electives
  • Plus two GLE electives
  • Plus one general elective

  • Internship in Marketing (MK390) or Advanced Internship in Marketing (MK395) or Senior Independent Research Project (MK495)
  • Marketing Management for a Green Economy (MK474)
  • Comprehensive Exam (take with BA471) (BA001)
  • Business Strategy and Ethics (BA471)
  • Plus six general electives

Online Bachelor of Science in Marketing

Our 100% online BS program offers flexibility ideal for working adults. Study part time or full time on the schedule you set. Earn college credit for certifications, professional licenses, on-the-job training, and other life experiences. Graduate with a degree in as few as 18 months.

See the courses you’ll take (or download an online BS program sheet for more info, including application instructions):

  • Principles of Accounting I (AC101)
  • Principles of Accounting II (AC102)
  • Business Law I (BA213)
  • Business Strategy and Ethics (BA471)
  • Electronic Spreadsheets (CIT140)
  • Principles of Macroeconomics (ET101)
  • Principles of Microeconomics (ET102)
  • Principles of Financial Management (FM224)
  • International Business (IB364)
  • Principles of Marketing (MK201)
  • Principles of Management (MN201)
  • Organizational Behavior (MN321)
  • Statistics (MT260)

  • Consumer Behavior (MK214)
  • Marketing Research (MK333)
  • E-commerce (MK350)
  • Internship in Marketing (MK390) or Advanced Internship in Marketing (MK395) or Senior Independent Research Project (MK495)
  • Marketing Management for a Green Economy (MK474)
  • Plus three marketing electives (MK304, MK317, MK335, MK360, MK299/399/499, AD370, DMD330, MN342, or SR310)
  • Plus 19 semester hours of general electives

What Can I Do with a Marketing Degree?

What jobs will I prepared to pursue?

A sampling of entry level jobs:

  • Advertising Account Coordinator
  • Creative Assistant
  • Media Planning Assistant
  • Assistant Media Buyer
  • Brand Assistant
  • Brand Marketing Specialist
  • Digital Marketing Assistant
  • Social Media Manager
  • Content Marketing Specialist
  • Mobile Marketing Specialist
  • eCommerce Marketing Specialist
  • Sports Marketing Coordinator
  • Marketing Research Assistant
  • Marketing Research Interviewer
  • Logistics Assistant
  • Business Development Specialist
  • Corporate Communications Specialist
  • Public Relations Assistant

CONTACT the Admissions Team

UNDERGRADUATE ADMISSIONS

(800) 437-0048
admissions@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.

Graduate/Online Admissions

(800) 325-1090
FPUonline@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.