Public Relations

Degree Awarded

Undergraduate Minor


Program Delivery

On-Campus


Locations Available

Rindge, New Hampshire

Public relations is about building connections—simply put, it is the management of relationships between organizations and the public. Creating and distributing communications to foster public awareness and discourse on organizational news and events are a key part of every company’s business communications, and many organizations are investing more heavily in public relations than ever before, especially in social media and other web-based initiatives.

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What do Public Relations students Learn?

The Public Relations minor focuses on a blend of marketing and communication courses and experiences. The program is designed to develop the necessary knowledge and skills to manage relationships through effective communication and persuasion, media and organizational relations, and legal and ethical decision-making practices.

Minor Requirements

The public relations minor has six, 3-credit required courses

  • BA213 Business Law I
  • COMM130 Introduction to Media Studies or
  • MK201 Principles of Marketing
  • COMM100 Communication, Media, and Society or
  • COMM110 Journalism I
  • MK333 Marketing Research
  • MK335 Public Relations

Choose one of the following courses

  • COMM310 Convergent Journalism
  • COMM335 American Political Culture and Media
  • MK304 Advertising

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