Sports Media

Degree Awarded

Bachelor of Arts (B.A.), Undergraduate Minor


Program Delivery

On Campus


Locations Available

Rindge, New Hampshire

As a Sports Media major, you will use your knowledge and passion for sports to develop the skills to communicate effectively on behalf of athletes, managers, advertisers, media and fans across the world. You’ll have 26 Division II varsity leagues to cover on and off campus, and broadcast technology at your disposal in the Marlin Fitzwater Center for Communication. Students build a knowledge base for entry-level positions in secondary sports, minor league clubs, college athletics or smaller geographic markets, and the networking and strategy skills that can eventually lead to high-visibility careers in major markets.

Apply to This Program Now


What Makes Our Sports Media Program Different?

You can gain valuable experience through opportunities at Franklin Pierce to:

Franklin Pierce students have landed internships at prestigious organizations, including ESPN and NBC Olympics, and done practicums with local groups such as the Keene Swamp Bats and Franklin Pierce Raven Sports Network.

What Can I Do With a Sports Media Degree?

With your degree, you can pursue jobs or further education for careers as diverse as:

  • Agent
  • Content Programmer
  • Digital Editor
  • Film/Video Producer
  • Media Relations Manager
  • Operations Manager
  • Social Media Director
  • Sound Technician
  • Sports Commentator
  • Sports Marketer
  • Sportswriter
  • Statistician

Franklin Pierce graduates have gone on to enjoy careers and internships with such companies as:

  • CBS
  • NBA
  • Boston Red Sox
  • New England Patriots
  • PGA Tour
  • ESPN
  • NBC Olympics
  • WEEI 93.7 FM

What do Sports Media students Learn?

You will learn core concepts in media studies and marketing and deep knowledge of major and secondary sports. You’ll develop expertise in writing, spoken communication and digital media production, and an understanding of the legal and ethical issues in sports media. 

  • COMM110 Journalism
  • COMM120 Introduction to Media Production
  • GLE101 First Year Inquiry
  • GLE110 First Year Composition I
  • SPME101 Foundations of Sports Media
  • 4 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • COMM215 Sports Reporting
  • COMM221 Multi-Camera Production
  • COMM231 Diversity and Media
  • GLE120 First Year Composition II
  • SPME250 Sports Media Production
  • 6 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • SPME300 International Sports Culture
  • SPME310 Convergent Journalism
  • SR310 Sports Marketing or
  • MK335 Public Relations
  • SPME 300 or 400 level Elective
  • GLE Elective
  • 5 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

  • SPME400 Capstone in Sports Media
  • SPME 300 or 400 level course
  • 8 Additional Electives*

*Please refer to the Academic Catalog for full listing of elective options

Who should Study Sports Media?

  • You’ll find this major a good fit if you have or want to develop:
  • Broad knowledge of professional sports
  • Detailed knowledge of secondary/growing sports like track, field hockey, volleyball
  • Strong writing, editing and speaking skills
  • Ability to conduct, analyze and explain market research